Top Beauty Retail Apps on Android in Greece, Q3 2025

In the third quarter of 2025, the performance of leading beauty retail apps on the Android platform in Greece showcased varying trends in weekly downloads and active users, as provided by Sensor Tower.

Sephora - Make-up, Beauty experienced a fluctuation in weekly downloads, starting at around 2.4K in early July and declining to approximately 500 by September. Meanwhile, weekly active users hovered around 31K to 38K, with a slight decline towards the end of the quarter.

Notino: perfumes and cosmetics saw an upward trajectory in downloads, peaking at over 2K in late September. Active users varied slightly but ended the quarter strong, increasing from 16K to about 17.5K.

Mein dm had a stable download rate, maintaining figures around 200-280 throughout the quarter. Active users showed consistency, with numbers ranging from 3.1K to 3.4K.

MAKEUP - Beauty without limits witnessed a steady increase in active users, rising from 2.7K to 3.4K. Downloads remained modest, mostly between 130 and 250 weekly.

Lastly, Oriflame maintained a low but stable download rate, with weekly figures under 80. Active users saw a slight dip initially but climbed back to 1.8K by the quarter's end.

These insights reflect the dynamic nature of the beauty retail app market in Greece, with more detailed analysis available through Sensor Tower.